ProNurse - Fort Wayne, Indiana

• Researched market sales trends for a winning product to improve, brand, design, and sell on Amazon, FBA.

• Wrote entire listing copy, designed listing images, graphic and website graphics, outsourced video editing, and registered necessary trademarks and financial documents

• Negotiated pricing with international manufacturers to maintain profit with product sourcing, improved merchandising and advertising strategies when necessary, and recorded quality inspection of each product coming through the warehouse.

• Generated sales of over 1,000 units in first nine months of active listing, and sold B2B to a dozen companies through the platform.

• Manage cash flow, campaign advertising, inventory quantities, and outgoing shipments.

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Fort Wayne FC - Fort Wayne, Indiana

• Managed complete marketing and merchandise acquisition; sourced annual merchandise products for fans driving customers to pre-purchase tickets, shop online, and attend outreach and community events.

• Sourced budget-friendly options for the gameday workforce by creating volunteer and internship opportunities. Interviewed, selected, and managed 30 Sports Management internship students for game day operations.

• Promoted large online holiday sales, various brand awareness posts, and six soccer tryouts through Facebook Ads with record attendance and merchandise sales among the league. 

• Created and operated website and social media accounts, content strategies, and posting schedules through HootSuite. Designed all graphics and copywriting for social media, online shop, and website.

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Selected Achievements

• Sourced and designed custom merchandise that fulfilled over 400 online merchandise orders in 2020 and 1,400 orders in the 2021 soccer season; through social media posting, keyword ad campaigns, and local word-of-mouth marketing.

• Managed, advertised, and set up a local merchandise pop-up that generated $1,000 in revenue in three hours.

• Individually grew social media following totaling 10,000 for the local, semi-professional soccer team in two years with daily posts of player-community involvement, fan highlights, new merchandise promotions, and team updates.

• Generated 500,000 Facebook Ads impressions with $20,000 in revenue for promotional 2020 holiday merchandise.

 

Meister Cook - Fort Wayne, Indiana

• Develop and manage company social media platforms including Facebook, LinkedIn, Instagram, YouTube, and Google reviews. Create social media content and publish photos and videos on company blog.

• Attend corporate meetings gaining leadership skills in setting corporate objectives and strategic initiatives.

• Film, edit, and publish product videos and training tutorials on company YouTube channel.

• Created and managed communication campaign targeting more than 3,000 Canadian and U.S. franchisees of a large restaurant chain, generating $500K+ in revenue.

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Selected Achievements

• Designed and managed “Meister Cook University,” an online learning website for restaurant personnel and managers to increase product knowledge and equipment use. Designed graphics for an online app used by restaurant owners. Managed photoshoots and talent for online training videos included on the website.

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Spacialties - Amsterdam, Netherlands

• Performed market research for the top management team and created online media communication plans. 

• Reviewed and responded to client emails while fostering rapport with prospects to attract them to the website.

• Learned cultural Dutch values and business etiquette while selling business-to-business.

• Managed and conducted property site visits and created online sales, marketing, and social media plans.

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Purdue University - West Lafayette, Indiana

• Managed and edited online course information and assisted students with assignments. Evaluated and provided input on product and service innovations for entrepreneurship projects.

• Emailed weekly assignment information leading to an increase in class participation.

• Organized and coordinated meetings and presentations with influential course speakers from various industries.